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Bacteria in your Bed
We spend a lot of our lifetime in our beds, so it’s only natural that we’d make them cozy and appealing. But beneath all the throw pillows and frills, there’s…
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Cellphone Use Statistics by State
We analyzed web search data to identify how much cell phones were used in America by state. By looking at more than 1000 phone-related search terms and their raw volume by state along with an average monthly search volume per 100,000 residents, we gleaned which states were most reliant on cellphone usage.
By April Mayer

Most Sleep Deprived States
We analyzed sleep data to identify America’s most sleep-deprived states. By examining 96 sleep-related search terms, we determined the average monthly search volume per 100,000 residents in each state. This sheds light on sleep patterns across the United States.

Happiest States
Happiness comes in many forms, but where is it easiest to find? We analyzed the data to discover America’s happiest state.

The Rise of Sleepmaxxing: How Americans Are Perfecting Their Sleep Routines
Optimizing sleep has become more than just a wellness goal. It’s now a full-blown cultural trend. From blackout curtains to wearable trackers, Americans are going all in on “sleepmaxxing,” a…
By Rosie Osmun

The Rise of Bed Rotting: How and Why Americans Are Doing It
Have you ever heard of “bed rotting”? It’s the practice of spending long stretches in bed with little to no physical activity, such as watching TV, scrolling on social media,…
By April Mayer

Dreaming of AI: Exploring Humanity’s Subconscious Thoughts on Artificial Intelligence
Artificial intelligence has rapidly transformed how we work, communicate, and interact with technology — but how is it shaping our subconscious? As AI becomes more integrated into daily life, it…
By April Mayer

Hurkle-Durkle: The Centuries-Old Morning Habit Making a Comeback
Do you ever find yourself lingering in bed long after your alarm goes off? You’re not alone. A growing number of Americans are embracing hurkle-durkle, the Scottish term for staying…

STUDY REVEALS: Your Phone Has 20 Times More Bacteria Than a Public Toilet
We rely on our smartphones for nearly every aspect of our daily lives. From staying connected with friends and family to managing work tasks and accessing entertainment, these devices are…
By April Mayer

Worst Night to Sleep in 2025
We recently analyzed 30 years of weather data from Weatherspark to identify each state’s hottest and most humid night of the year – the night when people can expect to…
By April Mayer

Survey: America’s Top 250 Sleep Sanctuaries of 2025
We recently conducted a survey of 3,000 Americans to identify the most coveted sleep havens in America. Our findings are illustrated below.  Key Findings Top Sleep Sanctuary: Del Mar,…

How Smell Affects Your Sleep
The relationship between smell and sleep is growing as research reveals the profound impact scents can have on our sleep quality and overall well-being. Aromatherapy, using essential oils for sleep…

America’s Most Awake Cities
Getting a regular, good night’s rest is just as important to physical and mental health as your diet and exercise – but depending on where in America you are, that…
By Stacy Liman

Relaxation index – Phoenix ranked as least relaxing US city
The last year has not been an easy one, from a pandemic to an election, and everything in between, we can say with certainty that it has been far from…
By Stacy Liman

America’s Most Common Recurring Dreams
Everyone has weird dreams – whether we’re falling through the air, being chased through the streets, or losing our teeth.

Flu Season & Sleep: Exploring How The Bug and Getting Zzz’s Interact
For many Americans, winter is an exciting time of the year. A time for vacations, the promise of a new year, and in many locations, weather that turns landscapes into…