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Bacteria in your Bed
We spend a lot of our lifetime in our beds, so it’s only natural that we’d make them cozy and appealing. But beneath all the throw pillows and frills, there’s…
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Cellphone Use Statistics by State
We analyzed web search data to identify how much cell phones were used in America by state. By looking at more than 1000 phone-related search terms and their raw volume by state along with an average monthly search volume per 100,000 residents, we gleaned which states were most reliant on cellphone usage.
By April Mayer

Most Sleep Deprived States
We analyzed sleep data to identify America’s most sleep-deprived states. By examining 96 sleep-related search terms, we determined the average monthly search volume per 100,000 residents in each state. This sheds light on sleep patterns across the United States.

Happiest States
Happiness comes in many forms, but where is it easiest to find? We analyzed the data to discover America’s happiest state.

Sleep School for Grownups? Why Adults Want To Relearn How To Rest
Many adults admit they never really learned how to sleep well, and now they are feeling the consequences. In today’s always-on culture, from constant screen time to nonstop responsibilities, getting…
By Rosie Osmun

Sleep Tourism and the Price for a Good Night’s Sleep
Forget action-packed itineraries and sightseeing marathons. In 2025, travelers are packing their bags for one reason: to rest. Sleep tourism is gaining momentum, with people booking getaways designed to improve…
By Rosie Osmun

Americans Spend 38 Minutes on Their Phones Before Bed, and It’s Wrecking Their Sleep
We’ve all done it—picked up our phones at bedtime for a quick scroll that turns into much more. For many Americans, screen time is becoming a major sleep disruptor. To…
By Rosie Osmun

Sleepless Over the Economy: How Recession and Tariff Fears Are Affecting Americans’ Rest
Between rising prices, layoff fears, and constant economic headlines, it’s getting harder for many people to sleep well. We asked over 1,000 Americans how money stress is affecting their rest,…
By Rosie Osmun

Remote Workers Are Napping During the Day: Here’s How It Impacts Work
Napping at work might sound like a luxury, but for nearly half of today’s remote workforce, it’s a regular habit. With flexible schedules and home offices as the norm, daytime…
By Rosie Osmun

Revenge Bedtime Procrastination: Why Americans Are Sacrificing Sleep for Personal Time
In a world that’s busier than ever, sleep often becomes the first thing people sacrifice. Many Americans are now engaging in “revenge bedtime procrastination,” a behavior where individuals delay sleep…
By Rosie Osmun

Are Your Bedsheets as Clean as They Should Be?
When you slip into bed each night, you probably expect a clean, restful space. But how often are your sheets or even your mattress really cleaned? To uncover the surprising…
By Rosie Osmun

States and Cities With the Most Mouth Breathers
Mouth breathing and the growing list of wellness solutions around it have become a major online trend. From mouth tape to nasal strips, more Americans are searching for ways to…
By Rosie Osmun

The Rise of Sleepmaxxing: How Americans Are Perfecting Their Sleep Routines
Optimizing sleep has become more than just a wellness goal. It’s now a full-blown cultural trend. From blackout curtains to wearable trackers, Americans are going all in on “sleepmaxxing,” a…
By Rosie Osmun

The Rise of Bed Rotting: How and Why Americans Are Doing It
Have you ever heard of “bed rotting”? It’s the practice of spending long stretches in bed with little to no physical activity, such as watching TV, scrolling on social media,…
By April Mayer

Dreaming of AI: Exploring Humanity’s Subconscious Thoughts on Artificial Intelligence
Artificial intelligence has rapidly transformed how we work, communicate, and interact with technology — but how is it shaping our subconscious? As AI becomes more integrated into daily life, it…
By April Mayer

Hurkle-Durkle: The Centuries-Old Morning Habit Making a Comeback
Do you ever find yourself lingering in bed long after your alarm goes off? You’re not alone. A growing number of Americans are embracing hurkle-durkle, the Scottish term for staying…