Geoff McKinnen

The EarlyBird team is committed to delivering content that adheres to the highest editorial standards for accuracy, sourcing, and objective analysis. Every news article is thoroughly fact-checked by members of our editorial team. Furthermore, we have a zero-tolerance policy regarding any level of plagiarism or malicious intent from our writers and contributors.

All EarlyBird articles adhere to the following standards:

• We only cite reputable sources when researching our guides and articles. These include peer-reviewed journals, government reports, academic and medical associations, and interviews with credentialed medical experts and practitioners.
• All scientific data and information must be backed up by at least one reputable source. Each guide and article includes a comprehensive bibliography with full citations and links to the original sources.
• When we pull a direct quote or a relevant statistic from a study or scientific source, we clearly cite the source we are drawing upon. If the source has not already been linked, we will provide one.
• Similarly, we aim to include all relevant information about our topics.
• Some guides and articles feature links to other relevant EarlyBird pages. These internal links are intended to improve ease of navigation across the site, and are never used as original sources for scientific data or information. Please speak with your doctor if you have medical concerns.
• We strive to have a board of medical experts look over our articles to prevent misinformation and medical myths from spreading. Should our experts encounter erroneous information, we will eliminate it from the final copy.
• If there’s a potential conflict of interest that brings a study or source’s conclusion into doubt, we will hasten to mention it for clarity and completion’s sake. We also understand that medical understanding and scifientic can change over time, so we will include competing theories and conclusions where appropriate.

We received our sleep coach training through the Spencer Institute to better understand the nuances of sleep science. Learning more about how we sleep has improved our focus when we discuss our mattresses, helping us articulate how we strive to increase sleep quality.